Designer working at the intersection of strategy, systems, and sustainability
SOLAIR
a solar and ambient light powered personal fan designed for a hotter, more uncertain climate futurePIVOT COLLECTION
A home office collection designed to make it easier for people to stop thinking about their work
SOAVI
is an automated syrup dispenser concept designed to reduce bar friction, increase drink consistency, and consolidate a growing syrup lineups into one intelligent systemPROJECTOR 1
a mini projector for small spaces and customizable with inter-changeable partsMore Works
Free-diving Wetsuit for Korean Haenyeo Divers
Footwear re-design and manufacturing
Qualitative research on people who do Park Yoga
a modular, soft architecture for shared modern living
Womens Basketball Footwear Proposal
publication design
My name is Na Eun (now-in), an Industrial Designer based in Los Angeles.
Growing up, I was always curious about how things work in the world, combining practical and creative thinking to find a new way to thrive.
As a Designer, I'm drawn to the space where strategy, systems, and sustainability collide. I build products, systems, interactions, and sustainable opportunities for people and communities. Through passionate research, I want to uncover people’s values, what makes them feel secure and free. I discover opportunities that support their lives, while mitigating our impact on the planet. Through design, I create meaningful experiences that support people and communities, allowing them to thrive.
*All branded products, along with any trademarks and copyright materials are for demonstration purposes only and used for student work
© Na Eun Choi 2026